品牌BRAND | 金珍

传奇珍酒,岁月如金。


金,在中国文化中有极重的象征意义,是富贵、辉煌、光明、华丽的代表,也是光荣、铭记、坚毅、完美的化身。
Gold has a very important symbolic meaning in Chinese culture. It is the representative of wealth, splendor, brightness and splendor, as well as the embodiment of glory, memory, perseverance and perfection.

珍酒数十年如一日的品质坚守,当得起“酒中珍品”的美誉。以金质,塑金身,是岁月赋予的荣光。于是,「金珍三十」与「金珍十五」的总体设计,我们以鎏金质感重构瓶体色调,保留珍酒经典标牌,将瓶顶重构,嵌入红、绿琉璃晶体,加重流体光感和整体的珍贵意韵。
The quality of Zhenjiu has been adhered to for decades, and it is worthy of the reputation of "treasures in wine". To use gold to shape a golden body is the glory bestowed by the years. Therefore, for the overall design of "Jinzhen 30" and "Jinzhen 15", we reconstructed the color of the bottle body with gilt texture, retained the classic brand of Zhenjiu, reconstructed the top of the bottle, embedded red and green glass crystals, and added weight. Fluid light and overall precious rhythm.

最终,我们决定:保留器型的经典印象,以现代化手法,加重视觉的直观性。重构色彩、点缀琉璃,为珍三十与珍十五,镀上一层光华流转的岁月鎏金…
In the end, we decided: to retain the classic impression of the device type, with a modern approach, to enhance the visual intuition. Reconstructing the colors, embellishing the glaze, gilding Zhen Thirty and Zhen fifteen, with a layer of gilding of the passing years of brilliance...

虎生双翅,马配金鞍。
The tiger has two wings, and the horse has a golden saddle.